Who We Are


Pop culture fanatics, style gurus, artists, musicians, creative thinkers, fitness freaks,
foodies and visionaries who all share a talent for building brand soul.



Mindy Gale

Creative Director & Founder

background experience

Mindy is an award-winning creative, public relations and marketing executive specializing in fashion, retail and related lifestyle categories. She began in the industry 25 years ago in media, transitioned to the brand side at Kenar, developed the first accessory "magalog" and ultimately built her own multi-disciplinary agency to blend PR and creative services.


Through her agency the Gale Group, she launched the Jessica Simpson fashion brand, developed the Avirex leather outerwear brand marketing over 11 years, and created the consumer advertising and PR campaigns for K•Swiss for over a decade. Her agency placed lingerie brand Hanky Panky into every major media outlet and on fashionable celebrities, gaining a nod from Ad Age as one of the Top Marketers of the Year for 2007. Creative awards for print, out-of-home campaigns and television spots were earned throughout her career. Her work has been featured in industry articles in Women's Wear Daily, Sportswear International, Media Week and reviewed in PR Week. As lecturer on the topic of Brand Cohesion she has appeared at the BBS, HBA, MAGIC and WSA industry shows among others. In 2005, Mindy was the Honoree for Best of New York Award in Communication by New York City College and recently spoke at the Women for Women symposium for North Jersey Media on developing successful entrepreneurial business strategies.

Her cumulative career experience and plethora of industry connections benefits all of the agency's clients.



Ms. Gale's client experience includes fashion related brands such as: Avirex, Bass, Dollhouse, Hanky Panky, Jessica Simpson, K•Swiss, Kipling, Laundry by Shelli Segal, David Meister, Oleg Cassini, Schott and Yellow Box footwear. She has worked with a range of beauty clients  including Ahava, Kiss My Face, 3Lab and Styli Style, several fine jewelry brands and institutions namely, Fashion Institute of Technology, Solomon Schechter schools, The American Cancer Society's Relay For Life, Michael's Mission's, Soroka Medical Center and  Turkish Heritage Organization.

Retail accounts such as City Place, Claire's Stores, Warner Bros. Studio Stores and Champs Sports have worked on projects and multi-annual agency relationships with Mindy and her team.