Above: Zac Posen, Ken Downing, Lilliana Vazquez [Photo: @lillianavazquez], below: FOF Host, Leandra Medine
Developing a strong personal connection between a brand and their fans pays dividends by bolstering brand loyalty and creating buzz that stimulates sales. Consumers in the know trust what's in their feed. Building and nurturing valuable relationships with key influencers including tastemakers, celebrity stylists, up-and-coming models, bloggers, etc. to access new audiences, gain credibility, and create unique and engaging content for postings is crucial to integrate into a brand’s PR strategy.
FOF Host, Alexa Chung
FOF Host, Nicole Richie
Liam Obergfull in Cameron Bates
@veronicaapsan in Rya Collection
MANCHESTER DESIGNER OUTLETS
Left: @stylishlystella @gothamlove @momtrends