FIVE STEPS TO STELLAR PR SUCCESS
An effective public relations strategy and a well-executed plan is almost 90% more effective than any stand-alone advertising campaign.*
Gale Branding has developed a proven process for building out a winning public relations plan that will achieve your goals in five steps.
FIVE STEPS TO STELLAR PR SUCCESS
An effective public relations strategy and a well-executed plan is amlost 90% more effective than any stand alone advertising campaign.* Gale Branding has developed a proven process for building out a winning public relations plan that will achieve your goals in five steps.
1. AIM FOR THE STARTS
Gale Branding's team of PR experts will work collaboratively with your leadership team to ensure your goals are both ambitious and realistic so that there are no surprises along the way. No matter what objective you have in mind, it must be measureable. We will identify specific key performance indicators that will be tracked throughout the program to make certain that results gained align with your goals.
What are your goals ...
PRODUCT LAUNCH? AWARENESS?
2. SET THE STAGE
Our creative team will conduct a full review of your brand's assets, current positioning, and consumer profile to ensure that your message and visuals are cohesive and will resonnate with the target audience.
The Gale Branding Brand Cohesion Approach is a proven process that will dial in your brand's many touchpoints to gain maximum editorial exposure and create a die-hard following.
Our Five Step Brand Cohesion Approach:
1. Brand Audit
2. Competitive Analysis
3. Perfect Positioning Identified Design Implementation
4. Asset Production
3. ALMOST FAMOUS
Now that we have a crystal clear image of your brand and its audience we can begin to craft powerful stories and talking points to captivate, inform and entertain your audience.
Our PR team will determine what communications vehicles will be most effective in sharing your brand's message with its future fans and which tools and tactics will be used to achieve success.
The agency will align your brand with expert VIPs to build credibility and help tell your story.
4. CURTAINGS UP
At this point all of the key components of our PR plan have been brought into alignment. This is where we will review planned sales and marketing efforts to determine an outreach schedule that creates synergy between PR, advertising, and sales efforts.
A detailed PR activity calendar will be developed noting all planned outreach activities, consumer/trade events, holidays, and other seasonal considerations.
This timeline will keep everyone on the same page as we cultivate your exposure, nationally, regionally, and locally with shortlead and longlead mediums.
5. IT'S A HIT
Gale Branding will take every opportunity to maximize exposure and provide detailed reporting of your PR results. These reports can be tailored to your specific needs, wheather your goal is to show powerful ROI to your investors, track engagement, or to energize your team. Reporting Options:
• Weekly checkin calls
• Monthly results reports
• Quartlerly reports detail all results and include clippings of printed articles/mentions, links to online exposure, outline ROI and social media engagement
• Recap analysis to determine future adjustments as needed