This recent Avirex campaign was designed to reflect their New York roots and culture, the brand’s authenticity within the music scene and nod to the 50th anniversary of Hip Hop.
These images and videos are coordinated to tell the Avirex story through all brand touch points including ads, collateral, social media, events, e-blasts, website and their pop-up shop.
Images were shot on location at The Hit Factory, Yankee Stadium and at The Flower Shop.
